(Direct)ion

Art

&

art direction

concept

-ualization

curated collection;

Known for its distinctive & elegant products that adds a level of prestige to any interior and sophisticated lifestyle.

I've took the opportunity to engage a variety of themes to portray its premium aesthetic.

Harman Kardon

finding the
balance of
negative space.

Integrating lifestyle into an art space.

Lifestyle

venturing
into
lululemon

Lululemon not only deliver technical athletic clothes. They go the distance to create connections with their guest to provide the perfect functionality, premium material and technology.

I've had the extraordinary experience to lead & direct the SG & MY instagram accounts of this innovative brand.

#thesweatlife